For almost six months, the Brotzu lotion, the lotion patented by the son of the famous doctor Sardo Giuseppe, Italian pharmacologist and politician, known for his important contributions in the discovery of cephalosporins.
There was a lot of talk about this lotion on the web before commercialization.
Both in forums and in social groups it was said that it was the panacea for all cases of alopecia.
The mothers of children with areata had talked about this lotion as a definitive cure, which had led to growth, even in cases of total alopecia areata.
The news of its effectiveness had spread through word of mouth and virtual Internet connections around the world and there was a great worldwide expectation for its commercialization.
Since Fidia, the company that had bought the patent from the doctor, was taking time to market it (probably to make the exchanges normally provided for the launch of any product). Even some people had organized a collection of signatures, so that the product was marketed as quickly as possible.
As we now know, the network often creates media bubbles that it then exploits, news without any basis, which later, and luckily I would say, the same network destroys.
This is how this lotion and its effectiveness seem to be going.
As the network had inflated disproportionately (without proof and simply trusting the words of some people), the same network now, months after its commercialization, is deflating and massacring (the term seems strong, but in the network everything is breaks and chews at the speed of light … in the network there are no shadows, everything is white or black).
Now, in the social groups, since almost nobody is having improvements, neither in the cases of areata (in which there was a great expectation) nor in the cases of androgenetic, the comments full of fury and anger are always greater.
Of those who say that it is only sugar water, those who talk about consumer fraud, and those who even now want to collect signatures for a collective complaint against the doctor and the company that sells the product.
We from the Blog have always maintained that you could not put high expectations on a lotion that was not marketed as a medicine, but as a cosmetic. Even now, after almost six months since its commercialization, we believe the same.
As we thought before, it was not normal to buy a cosmetic with high expectations, now we believe it is not fair to be so angry about its inefficiency.
Unfortunately, in 2019 there is still no effective and definitive cure for the different forms of alopecia, we must understand it and turn it into a real thought, understand that it is a problem and aesthetic discomfort and that if we do not like to be bald, we should think of a purely aesthetic solution, like the capillary prosthesis, without waiting and trusting creams or miraculous lotions, which unfortunately do not exist at present.